Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results. It is the process of maximizing the number of visits made to a particular website by making sure that the website appears high on the list of results returned by a search engine.
The same process is followed by a researcher looking for information related to a particular subject or topic. It is the same when search for papers are done on various abstracting sites like PubMed, MEDLINE, and Google Scholar. Papers having the searched words in the title and also in the paper are placed sufficiently high in the result list of the search engine; thus increasing the visibility of the research paper. Now the question that comes to mind is: what do I do to put my paper at the top of the search list of the search engine?
Keywords play a very important role in effective optimization of the search engine results. Here are few tips to increase the visibility of your paper: